![]() He: You know Jeep is serious when they put the new high-output 4.7-liter V-8 into the Overland. The hardest task for DaimlerChrysler will be convincing import buyers to take this high-priced Jeep seriously. They almost have a bit of a ’70s Barcalounger look to them. I’m a little less impressed with the front seats. And it’s a head-turner, with that new Inferno Red Pearl exterior paint job and the deluxe cabin with redwood trim and perforated leather. I felt like a rich woman driving this Jeep. She: I’m far too young to remember Overland or World War II. Ironic, too, that one of its potential competitors, the M元20, is owned by the same parent company in Germany. I just think it’s ironic that DaimlerChrysler is trying to stretch the Jeep brand and position it against luxury imports, considering Jeep’s blue-collar roots as a military vehicle that helped the Americans win the war. ![]() I suppose that the Overland brand is so old, nobody remembers just what it stood for, so when Jeep wanted to create a new premium trim package for the Grand Cherokee above the Limited, that name worked as well as any. He: Funny that Jeep should resurrect the Overland name, which even predates Willys, the original manufacturer of the World War II Jeep. With a sticker price of nearly $40,000, the Overland is aimed at such popular foreign brands as the Mercedes-Benz M元20, Lexus RX300 and Acura MDX. The 2002 Jeep Grand Cherokee Overland edition may be the SUV that wins over luxury import buyers. Dwight Eisenhower, Allied Supreme Commander in Europe, said after the war “the Jeep, the Dakota airplane and the landing craft were the three tools that won the war.” Army vehicle as being “faithful as a dog, as strong as a mule and as agile as a goat.” Gen. There’s little doubt about the power of the Jeep name.ĭuring World War II, foreign correspondent Ernie Pyle described the U.S.
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